Trends Around Conversion Optimization

Any marketer who uses the web for content marketing (which would be almost all of them) knows that conversion optimization is critical. Organizations looking to create revenue from web or mobile advertising also know conversion optimization is a part of the strategy — however, this strategy is always changing.

Read the full article HERE.

Tech in Toronto – Continued Growth

Often, when people think of technology — and innovation in the field of technology — they think of Silicon Valley. And that makes sense, because the Northern California region continues to be a hub for technology.

But some people are now looking further north when it comes to seeking out areas for tech innovation and development, with particular attention being paid to Toronto.

In fact, the internet is full of success stories when it comes to tech startups in Toronto. Recently, the Financial Post reported that “the technology sector alone contributed $117 billion to Canada’s GDP in 2015, with 5.6 per cent of all employees working in the field, according to a July 2016 report by the Brookfield Institute.” The best news is those numbers will likely grow in the coming years.

READ THE FULL ARTICLE HERE.

Jonmichael Moy – Trust Factor in Building New Products

Who do you trust?

When it comes to our purchasing habits, all the advertising in the world isn’t going to sway your decision to buy if you don’t trust the company behind the product. And if that trust hasn’t been built through a brand’s current lineup of products, it certainly will make new product launches a challenge.

And to the point, marketers and salespeople – the folks responsible, one way or another, for convincing you to buy – aren’t necessarily in the best position to be leading the charge. A survey on the topic by HubSpot found that a mere 3 percent of respondents considered marketers trustworthy.

Trust is hard to build, but it’s a critical component of a strong brand, and will make the difference in any company’s ability to bring one hit after another to the market – and sustain market leadership over time.

READ THE FULL ARTICLE HERE.

Creating a Digital Product Road Map

Digital products are intangible – most only live on someone’s computer – but the potential revenue stream they can create is very real. Digital products include e-books, which are downloadable digital versions of a printed book, online training courses, and as we all know, a growing selection of software and applications for mobile devices.

It’s true that digital products can be a lucrative and successful means to start a new business, particularly if you’re developing something that will fulfill a genuine need.  But, with all the digital products coming to market and with the digital environment constantly changing, how do you make yours stand out in the ever-expanding online universe?

READ THE FULL ARTICLE HERE.

 

Jonmichael Moy on Getentrepreneurial.com

It doesn’t take predictive technology to get a good picture of where Toronto is heading in its drive to become the Silicon Valley of the North. The trends are in place and specific developments underway that are speeding the region’s transformation. In a decade, maybe less, we’ll be there.

Toronto boasts a robust ecosystem that’s keeping the city and region healthy:  With major educational centers and incubators, improved access to funding and an attractive regulatory environment, there’s a solid base for growth. Indeed, tech jobs in the region have expanded by 14.6 percent since 2012 to 400,000, twice the pace of the rest of Canada. By 2020, some 20,000 more tech jobs are expected to be added, according to a report by Tech Toronto.

READ THE FULL ARTICLE HERE.

Toronto’s Hot Tech Sector

While Canada generally and Toronto specifically may not yet be ready to replace the United States and San Francisco as the leading hotbeds for tech innovation, they’re coming up fast.

There’s a lot on the plus side: Top-notch schools, with their incubators and accelerators. The requisite skilled workers, with pay scales and benefits to attract and keep them. Growing levels of investment make a difference, along with an overall environment for working and living that ranks up with the best.

And even better, there’s the charismatic Prime Minister Justin Trudeau out there selling Canada’s message of inclusiveness and tech readiness. It’s a welcome one in the face of the doubt and uncertainty being sowed in the United States by an America-first president who would close off borders to Muslims and others.

READ THE ENTIRE ARTICLE HERE.

Tech Execs Agree Toronto Becoming Silicon Valley of North

If you’re looking for the next technology boom town, you’d do well to look north of the border, as Toronto is seeing sharp growth in startups and employment in the tech sector.

AskforTask Vice President of Operations Jonmichael Moy predicted that Toronto will be the Silicon Valley of the East Coast in a recent Young Upstarts Q&A, saying “There is a growing vibe and energy in the tech scene. You can see it in the many companies now based out of Canada and their growth.”

Moy believes this momentum will continue, thanks to easier access to venture capital funding and to the rich talent pool coming from universities and institutions in Canada.

READ THE ENTIRE ARTICLE HERE.