Creating a Digital Product Road Map

Digital products are intangible – most only live on someone’s computer – but the potential revenue stream they can create is very real. Digital products include e-books, which are downloadable digital versions of a printed book, online training courses, and as we all know, a growing selection of software and applications for mobile devices.

It’s true that digital products can be a lucrative and successful means to start a new business, particularly if you’re developing something that will fulfill a genuine need.  But, with all the digital products coming to market and with the digital environment constantly changing, how do you make yours stand out in the ever-expanding online universe?




Jonmichael Moy on

It doesn’t take predictive technology to get a good picture of where Toronto is heading in its drive to become the Silicon Valley of the North. The trends are in place and specific developments underway that are speeding the region’s transformation. In a decade, maybe less, we’ll be there.

Toronto boasts a robust ecosystem that’s keeping the city and region healthy:  With major educational centers and incubators, improved access to funding and an attractive regulatory environment, there’s a solid base for growth. Indeed, tech jobs in the region have expanded by 14.6 percent since 2012 to 400,000, twice the pace of the rest of Canada. By 2020, some 20,000 more tech jobs are expected to be added, according to a report by Tech Toronto.


Toronto’s Hot Tech Sector

While Canada generally and Toronto specifically may not yet be ready to replace the United States and San Francisco as the leading hotbeds for tech innovation, they’re coming up fast.

There’s a lot on the plus side: Top-notch schools, with their incubators and accelerators. The requisite skilled workers, with pay scales and benefits to attract and keep them. Growing levels of investment make a difference, along with an overall environment for working and living that ranks up with the best.

And even better, there’s the charismatic Prime Minister Justin Trudeau out there selling Canada’s message of inclusiveness and tech readiness. It’s a welcome one in the face of the doubt and uncertainty being sowed in the United States by an America-first president who would close off borders to Muslims and others.


Tech Execs Agree Toronto Becoming Silicon Valley of North

If you’re looking for the next technology boom town, you’d do well to look north of the border, as Toronto is seeing sharp growth in startups and employment in the tech sector.

AskforTask Vice President of Operations Jonmichael Moy predicted that Toronto will be the Silicon Valley of the East Coast in a recent Young Upstarts Q&A, saying “There is a growing vibe and energy in the tech scene. You can see it in the many companies now based out of Canada and their growth.”

Moy believes this momentum will continue, thanks to easier access to venture capital funding and to the rich talent pool coming from universities and institutions in Canada.


‘Airbnb for dogs’: Do pet services go a step too far in today’s sharing economy?

It’s a dog park divided when it comes to the sharing economy.

The half-dozen locals in the fenced-off section of Toronto’s Sorauren Park are all familiar with what’s commonly described as “Airbnb for dogs.” But none of them have actually used websites and apps such as DogVacay, DoggyBnB and Pawshake.

Joel Freeman, who has always relied on friends and family to look after his two mixed-breed pooches, Lola and Flashman, says he will, though. “I use Airbnb instead of hotels and Uber instead of taxis, so why not DogVacay instead of a kennel?” he says. “If a host has lots of positive reviews and their profile ticks all the right boxes, I prefer the idea of these two staying in an actual home that’s near my own.”


Jonmichael Moy – What’s Spurring the Expansion of Toronto’s Tech Cluster

Who needs Silicon Valley when Toronto’s an option?

All right, we’re not there yet, but we do have a tech cluster that’s growing fast. And our developing ecosystem has a noteworthy support structure that stands to give the other guys – not just San Francisco and Silicon Valley, but New York, Los Angeles, Boston and Tel Aviv – a run for their money.

A tech cluster, of course, forms when a powerhouse of some sort, like a university or an established player, acts like a magnet, drawing startups and other businesses that are eager to continue to test the tech frontiers.

There’s a lot to appreciate about the tech community we’re growing here in Toronto. A variety of recent developments have helped overcome some of the roadblocks in the way. We still, however, have a way to go. Achieving scale may be one of our biggest challenges.

On the plus side, think about our core. Our universities have encouraged a growing number of non-profit incubators and accelerators. Ryerson University, for example, sponsors the Digital Media Zone and the MaRS Discovery District, while the University of Toronto encourages entrepreneurial innovators through nine accelerators. Plus, tech names like Canadians Shopify and Hootsuite and global U.S. giants like IBM, Apple and Google have established footholds here.

Also helping spur growth is our funding boom. Kudos have to be handed to a Canadian leader in tech startup funding, the Ontario Municipal Employees Retirement System pension fund, which raised $210 million in 2011 and another $260 million four years later.

An improved federal regulatory environment with regard to foreign venture capital is another area that has boosted our potential. This broke a long funding drought and has propelled such U.S. venture-funded Toronto startups as Wattpad, 500px, and Nymi Inc. Local government has stepped up as well. Ontario’s provincial government offers grants and financial assistance and has partnered with the federal government on creative programs to foster startups through FedDev Ontario.

Where Toronto far outshines established leaders is in an area that’s outside of the purely economical factors, but is no less important: Our quality of life. You can’t grow great tech companies without smart people to power them. A survey last year of the world’s best tech cities in which to live and work found that on that basis, Toronto ranked in the No. 3 spot, behind only Berlin (No. 1) and Austin, Tex. (No. 2), and ahead of No. 4 San Francisco and cities more traditionally known for their tech-friendly environments. The study by Expert Market, a U.S.-based business-to-business marketplace, gave Toronto high marks for various reasons, including our quick turn to business starts, along with pay and vacation benefits and reasonable rents.

Despite such positives, we’re still not at the point where anyone’s going to dub us Silicon Valley North.

While Toronto has been making significant efforts to expand its tech clusters, particularly in Toronto’s downtown core, we’re still struggling to achieve the kind of scale we need. Bigger cores make for more robust communities, but there’s a shortage of high quality, yet inexpensive space. That’s particularly the case near our financial center. A fix for that problem would set us apart on the world stage for fostering sectors in finance and tech that set the standards for both collaboration and innovation.

Toronto may not yet be a prime alternative to Silicon Valley when it comes incubating the kind of tech innovation that has so dramatically reshaped our world so far, but Silicon Valley didn’t reach its potential overnight. Just wait.