Realities Of Social Shadowboxing In The Digital World

You post an opinion on your favourite social network and the result is a flood of aggressive replies that proceed to get out of hand. Suddenly, your initial point is lost and you’ve wasted hours, even days, arguing with a stranger who was never going to change their mind. Alternatively, maybe you were the person who replied in a blind rage.

Read the full article HERE.


The Polarizing Democracy of Social Media

Not long ago, social networks were a fun but somewhat inconsequential place—a digital playground to share ramen photos and connect with friends over cat memes. Then, it evolved into a springboard for democracy, helping usher in movements like Occupy Wall Street. Recently, social media has emerged as an insidious danger, a tool to divide and conquer democracy.

Read the full article HERE.

The Downside to Saying Yes and Learning To Say No


In 2005, radio producer and author, Danny Wallace wrote a novel titled, Yes Man. The idea was that for one year, Wallace would say yes to every offer presented to him. While this is an intriguing way to combat the mundane, it’s a weak strategy to apply to one’s career.

The average workplace is a microcosm of society where social and professional elements intersect. There’s a hierarchy ruled by etiquette, all of which is hard to ignore for those hoping to get noticed for their abilities. Most workplaces fail in running their organizations as a meritocracy.

Many equate a rise to the top by one’s willingness to say “yes”. The belief is that by uttering the word “yes”, an employee can get the attention of those higher on the ladder. Saying “yes” to every request can make you the go-to person when a job needs to be done.

Read the full article HERE.

The Last Jedi: Leadership in the Jedi Ashes


There’s been no greater pop culture milestone than the Star Wars franchise. Starting in 1977, Star Wars has revolutionized filmmaking and genre, creating avenues of licensing and merchandising that has never been rivalled (Star Wars lipstick is a thing).

The most recent installation, The Last Jedi, has gone a step further than just inspiring people to fight with broomsticks or squawking like a Porg from Ahch-To. It has done something that the previous eight films, animated TV Oseries and countless books and comics have failed to do. It has made fans re-evaluate the characters that have lived in their hearts and imaginations since the first crawl appeared on screen.

I know what you’re thinking. There have already been a million articles dissecting The Last Jedi so why write another. Well, like most, The Last Jedi got me thinking but not about plot or character arcs. My fandom has been consumed by how this movie reconceptualised the idea of leadership.

Read the full article HERE.

The Cryptocurrency Gold Rush


When James W. Marshall discovered gold in Coloma, California, little did he know that a fever of greed would pass through the nation, unleashing an excitement that would re-shape the U.S. landscape and rattle the population. If history has proven anything, it’s that the smallest inkling of wealth can profoundly impact the world economy.

Like the 19th century gold rush that brought roughly 300,000 people to California, bitcoin is moving a whole lot of money without much thought to the consequences. Maybe it’s some visionary minds moving fast or a severe case of FOMO, but either way, many are rolling the dice in the hope that they won’t be left on the sidelines.

As we stand on the precipice of the bitcoin revolution, the question remains…what lessons have we learned from history?

Read the full article HERE.

Mobile Payments Not Fully Baked For iPhone 8

There has been tons of hype and buzz regarding Apple’s iPhone 8 which is expected to be showcased to the world on September 12th at the newly minted Steve Jobs Theater.

Some of newest features which have grabbed the public’s attention have been an all-screen OLED screen, removal of the iconic Home button, wireless battery charging, and a new system-on-a-chip. While most consumers will view the removal of the home button as a necessary step towards slimming the form factor of mobile device even further, it’s important to look at how this decision can impede the adoption rate of mobile payments moving forward.

Read the full article HERE.

Trends Around Conversion Optimization

Any marketer who uses the web for content marketing (which would be almost all of them) knows that conversion optimization is critical. Organizations looking to create revenue from web or mobile advertising also know conversion optimization is a part of the strategy — however, this strategy is always changing.

Read the full article HERE.