Mobile Payments Not Fully Baked For iPhone 8

There has been tons of hype and buzz regarding Apple’s iPhone 8 which is expected to be showcased to the world on September 12th at the newly minted Steve Jobs Theater.

Some of newest features which have grabbed the public’s attention have been an all-screen OLED screen, removal of the iconic Home button, wireless battery charging, and a new system-on-a-chip. While most consumers will view the removal of the home button as a necessary step towards slimming the form factor of mobile device even further, it’s important to look at how this decision can impede the adoption rate of mobile payments moving forward.

Read the full article HERE.

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Trends Around Conversion Optimization

Any marketer who uses the web for content marketing (which would be almost all of them) knows that conversion optimization is critical. Organizations looking to create revenue from web or mobile advertising also know conversion optimization is a part of the strategy — however, this strategy is always changing.

Read the full article HERE.

Tech in Toronto – Continued Growth

Often, when people think of technology — and innovation in the field of technology — they think of Silicon Valley. And that makes sense, because the Northern California region continues to be a hub for technology.

But some people are now looking further north when it comes to seeking out areas for tech innovation and development, with particular attention being paid to Toronto.

In fact, the internet is full of success stories when it comes to tech startups in Toronto. Recently, the Financial Post reported that “the technology sector alone contributed $117 billion to Canada’s GDP in 2015, with 5.6 per cent of all employees working in the field, according to a July 2016 report by the Brookfield Institute.” The best news is those numbers will likely grow in the coming years.

READ THE FULL ARTICLE HERE.