The Downside to Saying Yes and Learning To Say No

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In 2005, radio producer and author, Danny Wallace wrote a novel titled, Yes Man. The idea was that for one year, Wallace would say yes to every offer presented to him. While this is an intriguing way to combat the mundane, it’s a weak strategy to apply to one’s career.

The average workplace is a microcosm of society where social and professional elements intersect. There’s a hierarchy ruled by etiquette, all of which is hard to ignore for those hoping to get noticed for their abilities. Most workplaces fail in running their organizations as a meritocracy.

Many equate a rise to the top by one’s willingness to say “yes”. The belief is that by uttering the word “yes”, an employee can get the attention of those higher on the ladder. Saying “yes” to every request can make you the go-to person when a job needs to be done.

Read the full article HERE.

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The Last Jedi: Leadership in the Jedi Ashes

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There’s been no greater pop culture milestone than the Star Wars franchise. Starting in 1977, Star Wars has revolutionized filmmaking and genre, creating avenues of licensing and merchandising that has never been rivalled (Star Wars lipstick is a thing).

The most recent installation, The Last Jedi, has gone a step further than just inspiring people to fight with broomsticks or squawking like a Porg from Ahch-To. It has done something that the previous eight films, animated TV Oseries and countless books and comics have failed to do. It has made fans re-evaluate the characters that have lived in their hearts and imaginations since the first crawl appeared on screen.

I know what you’re thinking. There have already been a million articles dissecting The Last Jedi so why write another. Well, like most, The Last Jedi got me thinking but not about plot or character arcs. My fandom has been consumed by how this movie reconceptualised the idea of leadership.

Read the full article HERE.

The Cryptocurrency Gold Rush

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When James W. Marshall discovered gold in Coloma, California, little did he know that a fever of greed would pass through the nation, unleashing an excitement that would re-shape the U.S. landscape and rattle the population. If history has proven anything, it’s that the smallest inkling of wealth can profoundly impact the world economy.

Like the 19th century gold rush that brought roughly 300,000 people to California, bitcoin is moving a whole lot of money without much thought to the consequences. Maybe it’s some visionary minds moving fast or a severe case of FOMO, but either way, many are rolling the dice in the hope that they won’t be left on the sidelines.

As we stand on the precipice of the bitcoin revolution, the question remains…what lessons have we learned from history?

Read the full article HERE.

Mobile Payments Not Fully Baked For iPhone 8

There has been tons of hype and buzz regarding Apple’s iPhone 8 which is expected to be showcased to the world on September 12th at the newly minted Steve Jobs Theater.

Some of newest features which have grabbed the public’s attention have been an all-screen OLED screen, removal of the iconic Home button, wireless battery charging, and a new system-on-a-chip. While most consumers will view the removal of the home button as a necessary step towards slimming the form factor of mobile device even further, it’s important to look at how this decision can impede the adoption rate of mobile payments moving forward.

Read the full article HERE.

Trends Around Conversion Optimization

Any marketer who uses the web for content marketing (which would be almost all of them) knows that conversion optimization is critical. Organizations looking to create revenue from web or mobile advertising also know conversion optimization is a part of the strategy — however, this strategy is always changing.

Read the full article HERE.

Tech in Toronto – Continued Growth

Often, when people think of technology — and innovation in the field of technology — they think of Silicon Valley. And that makes sense, because the Northern California region continues to be a hub for technology.

But some people are now looking further north when it comes to seeking out areas for tech innovation and development, with particular attention being paid to Toronto.

In fact, the internet is full of success stories when it comes to tech startups in Toronto. Recently, the Financial Post reported that “the technology sector alone contributed $117 billion to Canada’s GDP in 2015, with 5.6 per cent of all employees working in the field, according to a July 2016 report by the Brookfield Institute.” The best news is those numbers will likely grow in the coming years.

READ THE FULL ARTICLE HERE.

Jonmichael Moy – Trust Factor in Building New Products

Who do you trust?

When it comes to our purchasing habits, all the advertising in the world isn’t going to sway your decision to buy if you don’t trust the company behind the product. And if that trust hasn’t been built through a brand’s current lineup of products, it certainly will make new product launches a challenge.

And to the point, marketers and salespeople – the folks responsible, one way or another, for convincing you to buy – aren’t necessarily in the best position to be leading the charge. A survey on the topic by HubSpot found that a mere 3 percent of respondents considered marketers trustworthy.

Trust is hard to build, but it’s a critical component of a strong brand, and will make the difference in any company’s ability to bring one hit after another to the market – and sustain market leadership over time.

READ THE FULL ARTICLE HERE.