Twenty years ago, if you wanted to buy a loaf of bread and the cashier asked for your age, gender, marital status and income to complete the transaction, you would have raised an eyebrow and marched out of the store. You might have even called your local MP or a better business bureau to lodge a complaint. In 2018, you knowingly surrender a mountain of personal data to not only make purchases but also when visiting websites or sending an email.
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